Today is the last day I’m going to provide updates on my experiment in no longer tweeting links to my Amazon book pages, because as far as I’m concerned now, this is no longer an experiment, it’s my approach going forward. (If you’re just coming across this five-part series, you should read Part 1, Part 2, Part 3, and Part 4 first.)
To put a bow on this undertaking, these four days have easily been my best four-day sales period since I began publishing my stuff back in October. I beat my previous best (last Fri-Mon) by 20%, and my third-best (Thanksgiving weekend) by 110%. And when you consider that the #2 spot includes about three days when I was blacklisted by RoundTeam and my book tweets got far less engagement, I think the conclusions are pretty clear.
So if it doesn’t work, why does everyone do it? My guess is that’s one of those questions that contains its own answer: Everyone does it.
But if there’s one thing I’ve learned in nearly 20 years in writing and publishing, it’s that there are very few shortcuts to success, and most of them involve being already famous or deeply connected with people who can let you past the usual gatekeepers. For the rest of us, there’s just the hard work of honing your craft and building a following. Blasting out links to your book pages is easy, and it makes you feel like you’re doing something. But the truth is, you’re probably not.
[Update 1/7/15]: I’m off the wagon, but I’ve changed my approach again.