As I mentioned last week, I decided to rethink (again) how I used Twitter to promote my books. I found the first day that I was getting a lot more clicks on book links than when I first started doing it. Tracking things through the weekend suggests that wasn’t a fluke.
The last few days, I’ve been getting around 50 to 70 link clicks on my Tweets, of which around 20 are going to Amazon. That’s not as much as that first day, but it’s a significant trend. It suggests that, in fact, you can drive traffic to your book pages on Amazon through Twitter.
What’s the difference? I think, as with all social media, an awful lot depends on how you do it. Initially, I was doing nothing but book link tweets, and doing it as often as three times in an hour. For this latest project, I was mixing them with tweets to my blog, and tweeting no more than one link per hour.
Going forward this week, I’m going to be spacing them out even further, since it’s also clear that tweeting more often is not generating more clicks. My clicks, retweets, and favorites did not change appreciably even though I was tweeting three times an hour (two blog links and one book link). So I’m going back to no more than two per hour, with a generally equal mix of blog and Amazon links. I’ll report again if I see any meaningful changes.
What’s harder to say is if this is affecting my sales. I haven’t seen any major changes, but it appears the downward trend since New Year’s has leveled off. Still, more traffic to Amazon can’t hurt.